CUSTOMER SATISFACTION:

That is our PRIMARY GOAL. To provide Quality Products, designed to fit Customer needs, on time and at fair prices. Profit is not our objective — it will RESULT from meeting our goals.

DEDICATION:

We must NEVER overlook our purpose for being in this business. It is necessary that we all work together, effectively, intelligently, in harmony — and keep our eyes on the ball.

HONESTY:

Intellectual, moral and fiscal; in all our dealings — with customers, suppliers and each other. If anyone has to think twice about that, make the second thought "THE GOLDEN RULE" and you can't go wrong.

DEPENDABILITY:

We must NEVER knowingly make promises we cannot keep. Excuses will NEVER substitute for performance. If we cannot perform — ALWAYS let the other party know at the earliest opportunity, so an alternative arrangement can be agreed on and implemented.

PRIDE:

In our firm, our work, our appearance and our area of responsibility, let us each strive "TO ALWAYS DO IT RIGHT" — accurately, timely and neatly. Shoddy work is worse than a waste of time. If you don't know, asking for advice or help is a sign of STRENGTH, not weakness.

PRODUCTS:

Although we carry the most complete variety of plywood items in Hawaii, inevitably there will be occasions when we cannot meet a customer's needs. We must NEVER misrepresent our products, in the endeavor to substitute. If we do not have what the customer requires, let's obtain it — or refer him to the competitor which stocks the item.

MISTAKES:

We all make them. NEVER attempt to cover up. Admit the error; seek help in determining a solution, and set corrective action in motion. Make it a LEARNING EXPERIENCE, to avoid ever repeating the same mistake.